AFFLINK Welcomes Crane Consumables as a New Supplier Partner

TUSCALOOSA, AL – [December 29, 2025] – AFFLINK is pleased to announce a new supplier partnership with Crane Consumables, expanding AFFLINK’s portfolio of solutions with high-quality label products and expert support for members and their customers.

Crane Consumables brings deep expertise in label manufacturing and distribution, helping businesses deliver complete, cost-effective solutions across a wide range of customer needs. Through this partnership, AFFLINK members will have access to Crane’s label offerings, allowing them to strengthen customer relationships, increase wallet share, and position themselves as trusted experts.

Robert Crane, Vice President at Crane Consumables, pointed to the strength of AFFLINK’s organization as a key factor behind the newfound partnership.

“We wanted to be part of AFFLINK because of the strong network of partners that can distribute our label products,” said Crane. “Many of the accounts AFFLINK members serve use labels in one way or another. Being able to provide a full solution helps keep customer wallet share and keeps customers coming back because the distributor—and Crane—can be viewed as experts in the field.”

This partnership aligns with AFFLINK’s mission to bring its organization closer to members and help members grow closer to their customers by offering relevant, value-driven solutions.

Looking ahead, Crane Consumables sees significant opportunity for growth and collaboration within the AFFLINK organization.

“We hope to gain a wider distribution of our product offering and, just as importantly, provide AFFLINK members with expert advice,” Crane added. “Together, we can deliver the best-priced solutions and create meaningful value for customers.”

AFFLINK looks forward to collaborating with Crane Consumables to support member growth, enhance customer loyalty, and deliver comprehensive solutions across the supply chain.

ABOUT CRANE CONSUMABLES

Crane Consumables is a family-owned label manufacturer dedicated exclusively to the reseller market. We specialize in blank (up to 2-color) Thermal Transfer, Direct Thermal, and Inkjet paper and film labels, offering a broad range of stock products alongside extensive custom capabilities. By focusing on what we do best—blank stock and custom labels—we deliver consistent quality, dependable lead times, and scalable production from five cases to full truckload quantities. Our reseller-first approach ensures long-term partnerships built on trust, technical expertise, and reliable execution. Visit https://craneconsumables.com/ to learn more.